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A trademark is a unique symbol or word(s) used to represent a business or its products. Once registered, that same symbol or series of words cannot be used by any other organization, forever, as long as it remains in use and proper paperwork and fees are paid.
Unlike patents, which are granted for a period of 20 years, trademarks never end. Companies do need to apply for them and receive ownership confirmation with the U.S. Patent and Trademark Office in order to claim protection from copycats, however.
Over time, trademarks become synonymous with a company name, so that you don’t even need to see the name to recognize a particular business. Think of the apple shape with the bite taken out that Apple uses as its logo, the swoosh logo that Nike features on all of its products, or the golden arches McDonald’s registered decades ago.
ADVANTAGES OF TRADEMARK REGISTRATION
Registering a trademark protects a company’s name or logo, which is often a company’s most valuable asset
Once the trade marks is registered the symbol ® or “R” or word “Registered” may be used for the goods and services listed in the registration.
Trademark registration deters other traders from using trademarks that are similar or identical to yours in relation to goods and services like yours.
Registering your trademark usually gives you nation-wide protection instead of rights that are restricted to the specific areas or regions in which you trade
Registering your trademark makes it a lot safer and easier to licence the use of your trademark to others (e.g. manufacturers, distributors, franchisees etc).
The established quality of your product and services are known by everyone through the trademark and which establishes trust and goodwill among the customers in market
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PROCESS FOR TRADEMARK REGISTRATION