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Enhanced Brand Content
“Enhanced Brand Content feature enables brand owners to change the product descriptions of branded ASINs. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements. Adding A+ to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively. .”
BRAND CONTENT ON AMAZON
First and foremost, EBC listings are not open to sellers who are selling other people’s products.
In order to be eligible, you will need to be selling your own branded products and approved in Amazon’s Brand Registry (IN)
Once you have been approved, you will be able to add Enhanced Brand Content to any listings for ASINs in your approved brand catalogue.
Benefits of Enhanced Brand Content
Amazon says that basic A+ or EBC can increase your sales or ROI by up to 3% to 10%.
You and the customer are on the same page about what you’re selling, which is sure to lessen your returns and bad reviews.
Better and huge information for the buyers about your product can attract them to purchase your product.
Enhanced your brand, description content.
If a user clicks into your product via a paid ad and sees EBC content as opposed to a plain description, they are likely to spend more time on your page, and more likely to convert to a sale, which means the long term ROI of your PPC campaign will improve..
Show high-quality images bring attractive imagination in the buyer’s mind.